PM-INTERNATIONAL · COMPANY HISTORY
Founded by Rolf Sorg in Germany in 1993, PM-International has grown from a cosmetics business into an international nutrition, fitness and personal care company.
Find out the story ↓WHERE IT ALL BEGAN
Before founding PM-International, Rolf Sorg worked in direct sales. In 1993, he founded his own company, initially PM Cosmetics GmbH. The first direction was cosmetics; then the range expanded to include food products and nutritional supplements.
The company developed through a network of independent partners. This model links product introduction, personal consultation and purchase. As PM-International has grown internationally, it has maintained the family nature of the business.
KEY STAGES
The company begins operations in Germany and opens a division in Poland. In 1994, a holding company was created in Luxembourg, and in 1995, the first dietary supplement FitLine appeared.
The first sports catalog is published. In 2000, a scientific advisory board was created and an Internet platform appeared to support partners.
A European logistics center opens in Speyer and expansion into Asia begins. In 2005, the company transformed into a non-public joint stock company and filed its first applications for product patents.
Infrastructure is being developed in Switzerland and Germany. In 2013 the company celebrates its 20th anniversary. In 2015, headquarters were opened in Singapore and Schengen, Luxembourg.
The anniversary is accompanied by the launch of FitLine Omega 3 Vegan with DHA from microalgae. The company reports a presence in more than 40 countries at that time.
The company celebrates 30 years of operation. Annual sales for 2023 reached $3 billion, according to industry publication Direct Selling News.
Direct Selling News reports group retail sales of over $3.25 billion for 2024 and $4 billion for 2025. These are group indicators, not the income of individual partners.
The company once again receives the Bravo International Growth Award from Direct Selling News. In July, the publication reported on World Vision's award for many years of charitable support.
COMPANY AND PRODUCTS
PM-International is a company. FitLine is her product brand that combines several areas.
Nutritional supplements and products to supplement your daily diet.
Products for sports nutrition and weight control. The format and composition depend on the specific position.
FitLine skin and med cosmetics for external use.
The history of a brand helps to understand its development. And you should choose a specific product based on its composition, purpose and current labeling.
PRODUCTS · RESEARCH · PARTNERSHIPS
The official image catalog calls Q10 the first FitLine nutritional supplement. This is a historic launch: current Q10 products may differ in composition and format.
Source ↗The company is creating a scientific council and launching a platform to support independent partners. Digital tools are becoming part of its infrastructure.
Source ↗In the official chronology, this year is marked by the filing of the first product patents and the company's transition to the form of a non-public joint stock company.
Source ↗On March 22, LIST and PM-International present a research project on the extraction of plant compounds from grape pomace. The goal is to develop new ingredients using wine by-products. This is a research project, not a release date for the finished product.
Source ↗To mark the company's 25th anniversary, a product with microalgae DHA and microSolve technology is introduced. This is an expansion of the line to include a plant source of omega-3.
Source ↗The 2021 Congress publication describes the presentation of C-Balance at the European Congress. A later official press release links the development of the product to research on guava extracts at FH Upper Austria. Sales start dates vary by country.
Source ↗On July 17, the ATP announces FitLine as its official partner for sports nutrition and energy bars until 2026. This is a sporting partnership, not an academic award.
Source ↗On March 18, the company announced the opening of a second bioavailability research center together with FH Upper Austria. Areas of work include nutrient absorption and alternative non-animal research models.
Source ↗Professor Julian Weghuber received the CDG Award for Science and Innovation for his research work, including the development of C-Balance. The recipient of the award is the scientist, not PM-International and not the product.
Publication about the award ↗NTC is the company's proprietary concept, microSolve is the designation of the technology mentioned, in particular, at the launch of Omega 3 Vegan in 2018. The date of first appearance of each technology should not be inferred from the company's registration date or later version of the product. This chronology shows confirmed events, without fictitious launch years.
AWARDS BY YEAR
The year of award, the recipient and the meaning of the recognition are next to the confirming source.
PM-International TOP 100 competition
Assessing the innovativeness of German medium-sized companies. The official history lists the first recognition in 2002; The competition is held among the participants who applied.
Source ↗FitLine · German Brand Award
The first award in the series is confirmed by the industry association's 2019 announcement of its second consecutive win.
Source ↗FitLine · Excellent Brands / Health & Pharmaceuticals
Repeatedly recognized for brand management and positioning in the health and pharmaceutical category.
Source ↗PM-International · Direct Selling News
The first award in the subsequent annual series is for international business growth.
Source ↗PM-International · Direct Selling News
Second award in a row.
Source ↗PM-International · Direct Selling News
Third award in a row.
Source ↗Rolf Sorg · Direct Selling News
Personal award to the founder for leadership and strategic development of the company.
Source ↗PM-International · Direct Selling News
Fourth consecutive award in the category of international companies selling products.
Source ↗PM-International · Direct Selling News
Fifth award in a row.
Source ↗FitLine · Excellent Brands / Health & Pharmaceuticals
Recognized for brand management, innovation and digital presence development. The company calls this its eighth win in a row.
Source ↗FitLine · Le Fonti Awards
Innovation Award. A June 2 press release described the Milan ceremony and the brand's research partnerships.
Source ↗PM-International · Direct Selling News
Sixth annual awards in a row; Organizer publication dated June 1, 2026.
Source ↗PM-International / PM We Care · World Vision
For more than twenty years of supporting children and families. The award notice was published on July 10, 2026.
Source ↗PM-International · TOP 100
Confirmation of TOP Innovator 2026 recognition is posted on the current official website of the company.
Source ↗Bravo evaluates business achievements, German Brand Award - brand work, TOP 100 - innovation management. They do not constitute clinical evidence of the effectiveness of each product. The DSN Global 100 ranking is a separate list of companies based on sales volume, and not an award for quality.
For the German Brand Award, the years tested separately are listed here. The full annual list of categories for 2020-2024 has not yet been established.
PM WE CARE
The PM We Care charity initiative supports World Vision projects. The collaboration, which began in 2003, aims to help children and families: education, access to water, healthcare and improved living conditions.
According to Direct Selling News on July 10, 2026, support reached 8,500 children in almost 20 countries; accumulated donations since the beginning of cooperation exceeded $16 million.
YOUR NEXT STEP
Look at the products in the catalog or write to Meri if you need help choosing and placing an order.
Prepared on 26 October 2026. Early milestones are based on the company’s official history; recent figures and events are drawn from the linked publications. This is Meri’s independent catalogue, not the official PM-International website.